How early should we begin?

Timing depends on page count, content readiness, review rounds and final formats. WTC builds the schedule around your publication date and can begin establishing the concept and page system while content is still developing.

Can you work while our content is changing?

Yes. We create a page plan, identify content dependencies and use a controlled review process so design and content can progress together.

Do you design PAFRs and ACFRs?

Yes. WTC has experience translating detailed public financial information into clear PAFRs, ACFRs and related financial publications.

Can you produce accessible PDFs and websites?

Accessibility requirements are established during scoping and incorporated into the report's design and production approach.

Can you work with public-agency procurement?

Yes. WTC provides a clear scope, fee, schedule and deliverables that can support an organization's applicable procurement process.

How much does an annual report cost?

Pricing depends on report length, content readiness, data visualization, accessibility, number of formats and schedule. After reviewing the current report, WTC provides a clear recommended scope.

What happens after the complimentary review?

WTC sends the scorecard and recommendations. The organization can use them internally or schedule an optional conversation to discuss priorities, timing and possible next steps.

ANNUAL REPORT DESIGN FOR PUBLIC AGENCIES

Turn the complex into a report people actually read.

WTC transforms financials, accomplishments and public data into clear, compelling reports across print, accessible PDF and interactive web, without adding chaos to your team.

Get My Report Reviewed View Selected Work →

Send last year's public report. Receive a concise scorecard with three practical recommendations. No obligation.

John Wayne Airport annual report shown as print cover, interior spread, desktop and mobile web report

Trusted to tell the story behind the numbers.

THE CHALLENGE

A report can be accurate and still lose its readers.

Dense pages, conflicting feedback and last-minute edits can turn an important document into one nobody reads. Your report has to satisfy leadership, finance, communications and the public, on schedule, without a single number slipping.

Make complexity clear

A hierarchy that puts the message, numbers and context readers need front and center.

Keep reviews under control

A page plan, an organized feedback process and a schedule that holds.

Publish confidently everywhere

One cohesive report across print, accessible PDF, desktop and mobile.

THE WTC READING SYSTEM

Built for how people actually read.

No two readers approach a report the same way. WTC designs for three reading speeds, so busy readers get the highlights and deeper readers get the full picture.

Reading speed 01

Run

Understand the year in seconds.

Headlines, key metrics and pull quotes give time-pressed readers the year at a glance.

Large number
Key result
Headline
Hero image
Short caption

Reading speed 02

Jog

Explore the story in minutes.

Summaries, callouts and infographics add context without demanding a cover-to-cover read.

Infographic
Short paragraph
Timeline
Comparison chart
Highlighted quote

Reading speed 03

Walk

Examine the complete story.

Detailed narrative, financials and methodology, organized and easy to navigate for readers who want it all.

Detailed table
Financial statement
Longer narrative
Footnote
Supporting data

INDUSTRY RECOGNITION

Run/Jog/Walk comes from the same team GFOA invited to speak, twice.

WTC presented on annual report design at GFOA's national conference in June 2022 and June 2023. One session drew nearly 400 finance and communications professionals.

SELECTED WORK

Proof, not promises.

See how WTC turns complex reporting into clear, engaging reports across print, PDF and web.

INFORMATION DESIGN

Data should tell a story, not stop it.

WTC turns dense stats, timelines and maps into visuals readers actually get.

CAPABILITIES

We already understand the assignment.

Public reporting isn't generic design. It takes accuracy, hierarchy, accessibility and a schedule that never slips.

Annual Reports

Year-in-Review Reports

Popular Annual Financial Reports

Annual Comprehensive Financial Reports

Airport Annual Reports

Budget Books

Financial Publications

Interactive Reports & Microsites

Accessible Digital PDFs

Infographics & Data Visualization

Print Production Support

Report Templates & Design Systems

THE PROCESS

A calmer path from raw content to published report.

You always know what's needed, what's next and what's due.

Align

Set the audiences, objectives, schedule and deliverables.

Create

Build the theme, visual system and page hierarchy.

Refine

Manage reviews and protect accuracy through every revision.

Publish

Deliver print, digital PDF, accessible and interactive formats.

CLIENT EXPERIENCE

Trusted when the deadline and the details matter.

Annual report design questions

Your next report can inform and inspire people.

It starts with last year's report.